Sales Goals setting

• Sales being the most important function for any organization in the business of selling or services, Success or failure of your organization will depend upon how have you structured your sales function, your sales function should address sales goals, sales model and Sales systems and processes.
• A properly set sales function will work wonders in achieving your sales goals and also bringing consistency in your sales, you can figure out the reasons for sales degrowth and sales growth appropriately, so it leads to sales by design.
• A standard Sales Function should incorporate:
  • Sales Goals : 
    • Based on the revenue targets set by the organisation, it will boil down to clearly deciding how many units of each product or service do you have to sell to achieve your revenue goals? (Monthly, Quarterly, Annually).
  • Sales Model:
    • Designing the sales model will depend upon what is your core sales strategy to sell your products, so Based on the sales strategies relevant to your business, you can select one of the sales models to sell or you can have higher focus on one and add another one to it.
    • Direct sales
    • Digital Sales
    • Dealer Sales 
  • Sales System:

    • Once you have got the clarity with regards to the sales goals, sales model, you need to have a clearly defined sales system in place to achieve your sales targets and your revenue goals.