Marketing Effectiveness : Positioning Strategy
- Creating a clearly defined positioning helps in establishing how a brand wants to be perceived in the mind of customers relative to competing brands. Positioning strategy also help to establish a single defining characteristic of a brand in the mind of the consumer.
Scope: We work with you and your team to create the winning positioning strategy for your business or brand.
- Coining the USP of the product/Service.
- Enhancing the TOMR for your product/service.
- Attracting more customers.
- Market research to understand market dynamics.
- Identify your competitive advantages.
- Narrow down on competitive advantages that define your market “niche”
- Define your positioning strategy.
- Communicate and deliver on the positioning strategy.