Marketing Effectiveness : Positioning Strategy

Positioning Strategy

    • Creating a clearly defined positioning helps in establishing how a brand wants to be perceived in the mind of customers relative to competing brands. Positioning strategy also help to establish a single defining characteristic of a brand in the mind of the consumer.

  • Scope: We work with you and your team to create the winning positioning strategy for your business or brand.

  • Objective:

    • Coining the USP of the product/Service.
    • Enhancing the TOMR for your product/service.
    • Attracting more customers.

  • Approach : 

    • Market research to understand market dynamics.
    • Identify your competitive advantages.
    • Narrow down on competitive advantages that define your market “niche”
    • Define your positioning strategy.
    • Communicate and deliver on the positioning strategy.