Marketing Effectiveness : Niche Clarity
- Defining the customer segment whose problems / pains your product and service can solve.
- Right fit for your offering.
- Profitable segment where you can leverage your offerings.
- Driving the deep value for your service/product.
Scope: Creating most profitable Niche for your business/brand / service.
- Assist you in Identification of the best fit market segment for your organization/product/service.
- Enhance business visibility and reach to the select group of customers.
- Bring in predictability and profitability through customer loyalty and repurchase.
- Evaluating your current market segment and customer profile.
- Understand the Market competitiveness for your product/service.
- Market research to understand existing customer buying preferences for your product/service.
- Evaluating your services / products offerings and defining the WHO are you.
- Analyzing the market to understand the unmet customer needs .
- Positioning / repositioning your product