Marketing Effectiveness : Brand Launch Strategy

Brand Launch Strategy

    • An effective Brand launch strategy should address all the relevant components of launching a brand, strategy on how to increase its visibility across the target customer segment, induce trial and purchase and improve sales for the organization.

  • Scope: We work with you and your team to design and implement New Launch strategy

  • Objective:

    • Design creative brand launch strategy that supports market penetration.
    • Work on each and every component of brand launch strategy.

  • Approach : 

    • Defining the 3 core components of the Brand – Core, Positioning, Persona
    • Defining the Essential elements of the Brand – Vision, Values, Market, Audience, Personality, Tagline
    • Designing the Launch Plan, Activity schedule
    • Brand design development
    • Evaluation of the results