Marketing Effectiveness : Brand Launch Strategy
Brand Launch Strategy
- An effective Brand launch strategy should address all the relevant components of launching a brand, strategy on how to increase its visibility across the target customer segment, induce trial and purchase and improve sales for the organization.
Scope: We work with you and your team to design and implement New Launch strategy
- Design creative brand launch strategy that supports market penetration.
- Work on each and every component of brand launch strategy.
- Defining the 3 core components of the Brand – Core, Positioning, Persona
- Defining the Essential elements of the Brand – Vision, Values, Market, Audience, Personality, Tagline
- Designing the Launch Plan, Activity schedule
- Brand design development
- Evaluation of the results