Digital Marketing Monitoring and Evaluation – Measure & Manage the results
Digital Marketing Monitoring and Evaluation
Success or failure in digital marketing is about trial and errors, you should be willing to keep experimenting with multiple concepts, communications, graphics, designs.
Evaluation is the key to success as it will help you to channelize your resources more towards what is working and avoiding what is not working.
Consistent monitoring and evaluation is required.
- What we can gain from monitoring and evaluation:
- Response Vs. Expectations
- Which Media is yielding results, and which is not?
- Which Posts are more engaging?
- What is influencing prospects to place orders
- What should be promoted more and what should be stopped or tweaked.