Digital Marketing Monitoring and Evaluation – Measure & Manage the results

  • Digital Marketing Monitoring and Evaluation

  • Success or failure in digital marketing is about trial and errors, you should be willing to keep experimenting with multiple concepts, communications, graphics, designs.

  • Evaluation is the key to success as it will help you to channelize your resources more towards what is working and avoiding what is not working.

  • Consistent monitoring and evaluation is required.

  • What we can gain from monitoring and evaluation:
      • Response Vs. Expectations
      • Which Media is yielding results, and which is not?
      • Which Posts are more engaging?
      • What is influencing prospects to place orders
      • What should be promoted more and what should be stopped or tweaked.