Scope : Induction & Refresher for Pharma/Healthcare Brand Management trainees, Executives and Managers

Objective:

• Knowledge : Basic therapy & product knowledge, Feature Advantage & Benefits
• Marketing Skill : Clarity on Marketing mix, 4P’s of marketing, Promotional plan, Brand Plan concepts.
• Communication design and clarity
• Brand Campaigns ideation process, creation, execution and implementation.
• Vendor management.
• Trainings for field sales – New Launch, Cycle meetings, Annual meeting.

Program Outline:

• What is Brand Management and what it is Not?
• Brand management and its significance in the Indian healthcare.
• Developing the Brand management mindset.
• How to design and develop the Brand Strategy
• Understanding the components of Branding.
• Designing and developing the Brand Promotional Strategy
• Communication strategy
• How to design and deliver the brand training.
• Conducting Cycle meeting and brand reviews.

Training Delivery:

• Facilitative style of delivery for long term retention.
• Concept clarity on all components of brands
• Practical learning through case studies
• Experiential – working on brand plans, promotional plans
• Creative thinking – creating the communication,

Evaluation: (Throughout the training program)

• Marketing concepts clarity knowledge test
• Designing the brand plan
• Communication clarity
• Presentation skills – Product launch to Internal teams – evaluation
• Data Analysis – interpretation

Reporting to the Training Manager / Sales Head:

• Daily reporting on the individual participant progress
• Comparison on the progress on day-to-day basis
• Final assessment along with remarks
• Candidates needing further training to be retained or given additional support.