Brand Management Team Trainings: Healthcare/Pharma

  • Scope : Induction & Refresher for Pharma/Healthcare Brand Management trainees, Executives and Managers

  • Objective:

    • Knowledge : Basic therapy & product knowledge, Feature Advantage & Benefits
    • Marketing Skill : Clarity on Marketing mix, 4P’s of marketing, Promotional plan, Brand Plan concepts.
    • Communication design and clarity
    • Brand Campaigns ideation process, creation, execution and implementation.
    • Vendor management.
    • Trainings for field sales – New Launch, Cycle meetings, Annual meeting.
  • Program Outline:

    • What is Brand Management and what it is Not?
    • Brand management and its significance in the Indian healthcare.
    • Developing the Brand management mindset.
    • How to design and develop the Brand Strategy
    • Understanding the components of Branding.
    • Designing and developing the Brand Promotional Strategy
    • Communication strategy
    • How to design and deliver the brand training.
    • Conducting Cycle meeting and brand reviews.
  • Training Delivery:

    • Facilitative style of delivery for long term retention.
    • Concept clarity on all components of brands
    • Practical learning through case studies
    • Experiential – working on brand plans, promotional plans
    • Creative thinking – creating the communication,
  • Evaluation: (Throughout the training program)

    • Marketing concepts clarity knowledge test
    • Designing the brand plan
    • Communication clarity
    • Presentation skills – Product launch to Internal teams – evaluation
    • Data Analysis – interpretation
  • Reporting to the Training Manager / Sales Head:

    • Daily reporting on the individual participant progress
    • Comparison on the progress on day-to-day basis
    • Final assessment along with remarks
    • Candidates needing further training to be retained or given additional support.