As a small or medium business owner are you still thinking if digital marketing is for you or not, you have tried digital marketing in the past, but it never worked for you, read more to find 10.5 reasons why you should be marketing yourself on the digital and what you will be missing by not being there.
The recent success of many small and medium business who started and promoted themselves actively on digital platforms is the testimony to the fact that if you want to make it big in today’s business scenario you need to turn yourself to digital marketing.
The advent of digital media has made the playing ground smooth for all the players whether it is a large organization or a start-up, If you just happen to look past a decade it was extremely challenging for start-ups to get their business noticed amidst the deafening noise created by widespread marketing campaigns launched by their more established rivals, but things are more or less balanced out now thanks to digital marketing.
All businesses, irrespective of their privileges, stand a fair chance of building hype for their brand by leveraging digital marketing strategies that are far more effective and affordable than their traditional counterparts.
The objective of this article is to walk you through all the reasons WHY you need to be on digital platforms and WHY digital marketing is such a tempting tool for small & Medium businesses.
1– Higher Returns at Lower Costs
As a business owner running a small or a medium sized business you are concerned about every Rupee you spend on your marketing & promotions, you will also be concerned about the returns generated by every promotional activity.
Digital marketing is the solution to all your concerns sited above as it allows you to reach a broader customer base not only that if you have designed your digital strategy keeping in mind the pains, needs and desires you will be able to attract and engage large number of customers that will ultimately lead to higher returns.
Advertising via PPC or social media campaigns has proven to be far more effective in helping reach a massive audience at lower costs. Furthermore, most digital marketing platforms allow you to set or tweak the daily budget of an ad campaign as per your preference.
If you don’t feel a campaign is working, it can be put on pause immediately, thus saving considerably on promotional expenses.
2 – Leveraging the Power of social media
One of the biggest reasons why you just can’t afford to stay away from the Digital media is the broad reach it can help you achieve, there are close to 4.48 billion users on the social media, and you can reach them through your digital marketing.
Social platforms like Facebook, Twitter, and Instagram are goldmines for potential customers. These platforms can be used to reach a massive audience base in a very short span of time.
Almost all social media sites allow businesses to mine for prospects both organically and via paid campaigns. The paid campaigns can be used to target specific demographics of people more likely to be interested in your product or service.
Many small businesses have been able to successfully generate interest for their business by posting engaging content on these platforms. It seems easy but can be quite a task if you don’t know how it works, so why not take advantage of an agency which masters this.
3 – Targeting Customers
This is perhaps the most significant benefit of digital marketing apart from allowing you to reach the broad audiences, the other key benefit offered by Digital marketing is targeting your customers, through a clearly defined brand positioning and messaging you can reach your select customer group.
You can cherry-pick the right audience for your promotional campaign based on several demographic factors and psychographic profiling. This is a key advantage offered by digital marketing over traditional mediums like print and television.
When advertising on Print and Television, you are paying for the entire ad, regardless of whether it is reaching your target audience. With digital marketing, you make the ad visible only to those groups of people who are most likely to respond positively to it.
4 – Maximizing your lead generation
As a small or a medium enterprise one of the key focus area for your business is how to get substantial number of leads and this is where Digital marketing gets in very handy, through the use of Social media posts, advertisements, Email marketing, referral marketing you can connect with your target audience and promote your product or service and generate leads.
Owing to the broader reach which is offered by social media and your single product communication can reach to a broad customer segment, you have a higher probability to generate more leads as compared to the conventional means of marketing which only allowed a narrow and non-targeted reach out.
5 – Boosting Conversion Rate
Conversion rate basically refers to users who visit a website and take certain actions on it like adding a product to cart or making a purchase. Digital Marketing harbors several effective tactics under its umbrella, which can be used by small businesses to boost their site’s conversion rate significantly.
For instance, a website can be optimized with automated emails that are sent to visitors to remind them of products in their cart or make product recommendations based on their activity on the site.
Platforms like Mail Chimp can be integrated seamlessly with your website to send automated notifications to your visitors, persuading them to commit a desirable action on the site.
Testimonials shared by your satisfied customers can go a long way in helping you build credibility and use them for higher sales conversions, referral marketing can also help boost the sales conversions as customers believe their friends and family more than the company promoting their products through paid promotions.
6 – Enhanced Customer Relationship Management
Simply triggering initial sales isn’t enough for a business to succeed. It can only thrive in the industry by creating a lasting bond with its customers. With digital marketing, business owners can directly interact with their customers, answer any queries they have in real-time.
With the help of a digital marketing campaign, businesses get an instant idea of how audiences are reacting to their product, services, or ad posts. There is a seamless communication streak between businesses and customers that simply doesn’t exist with traditional marketing mediums.
7 – Promote Your Brand Globally
Unlike print and TV advertisements, digital marketing allows you to reach a global audience in a short time and at low costs. Irrespective of where your business is situated, you can launch an ad campaign targeting a specific audience base that resides in another country.
As such, digital marketing provides small businesses with a chance to boost profits, scale considerably and build their brand image internationally, all from the comfort of a local office.
8 – Mobile-Friendly Marketing
There are over 5.07 billion active smartphone users in the world. It is estimated that most smartphone users spend more than 4.6 hours on their phones daily. Thanks to the recent pandemic, those hours have increased considerably.
Digital marketing can help businesses target users that are almost always on their smartphone, and as such, more likely to see and respond to your ad or website.
It is highly recommended to optimize your website for phones to tap into this massive user base and trigger higher conversions.
9 – Measurable Analytics
When advertising through print, you have absolutely no clue as to how your ad is performing. That is not the case with digital marketing. You get easy to comprehend data presented in a graphical format that clearly conveys how your promotional campaign is faring.
Facebook, for instance, allows you to monitor the performance of launched ad campaigns on the platform based on several parameters.
You get real-time insight into the number of people your ad reached, the number of people who reacted to your post, and how much money you spent on an ad. You also get to learn how your ad is performing across different demographics. With the help of such analysis, you can adjust your ads depending on the result you seek.
10 – Building Trust
Digital marketing empowers small businesses with the tools needed to shape the preference and perceptions of their target audience. Your customers want to know who the real people behind a company are.
Digital marketing allows businesses to introduce the top executives working behind the scenes in a non-invasive way. By doing this, you are strengthening the personal brand of your business and building trust among your audience.
Think of how Elon Musk is synonymous with the brand that is ‘Tesla’. Digital Marketing helps small businesses achieve the same effect.
10.5 – Defeating Larger Rivals with Creativity
As an add on to the 10 key points if you utilize the Digital marketing in a more creative way which involves the effective use of presenting content in a very engaging and creative way it will help you defeat the larger rivels and put your point in front of the target audience. With the help of interactive and engaging video, and Image, small businesses can convey the message of their brand more efficiently. You can also make use of blogging to as it plays a crucial role in improving your search rankings.
Digital marketing doesn’t rely on money alone. In fact, it lays heavy emphasis on creativity, which if harnessed properly can help small businesses blow their larger competitors out of the water.
It doesn’t matter how much money your competitors are investing in their marketing. If your ad posts are compelling, they will get receive more engagement.
Running a business isn’t easy. This is especially the case with small-scale enterprises that suffer from limited funds, resources, and manpower. Digital marketing, if planned and implemented properly, can help small businesses reach a massive audience in a relatively shorter time. It can help small businesses:
· Earn Higher Revenues at Low cost
· Provide excellent customer service
· Boost their website’s conversion rate
· Spearhead a more targeted ad campaign
· Build a formidable brand image.